Performance Marketing Specialist

Bring Your Life 

Are you fascinated by how digital campaigns drive engagement, traffic, and growth, and eager to make an impact? Join our growing Global Digital team at Thule, where you will work hands-on to optimize campaigns, analyze performance, and help strengthen our online presence. 

What you’ll do at Thule 

As a Performance Marketing Specialist, you will support our Global Online team in executing, optimizing, and analyzing paid digital campaigns across key platforms, with a focus on Meta (Facebook & Instagram) and/or Google Ads. 

Working closely with content, marketing, and other cross-functional teams, you will manage campaign structures, audience segmentation, and testing strategies within your dedicated platform, while contributing to overall performance marketing excellence. You will drive campaign optimization through data analysis, ensure strong tracking and measurement frameworks, and deliver actionable insights to improve performance and ROI. 

You will also contribute ideas to strengthen our paid digital presence, staying up to date with trends, platform developments, and best practices within paid performance marketing to help identify new opportunities. You will ensure campaigns are delivered in a way that is consistent with the brand and adapted to platform best practices. 

In this role, you will report to the Performance Marketing Manager and be based at our Thule HQ in Malmö. 

What you bring 

To be successful in this role, we believe that you have a bachelor’s degree in Marketing, E-commerce, or a related field, along with a solid understanding of paid digital advertising. Hands-on experience with either Meta Ads Manager or Google Ads is highly valued, and experience across both platforms is an advantage. 

You are confident working with campaign setup, audience targeting, A/B testing, and performance analysis, and you are comfortable interpreting data to drive optimization and decision-making. You enjoy working in a collaborative, detail-oriented environment, stay curious about platform developments, and take initiative in identifying opportunities for improvement. 

Fluency in English is required, and strong communication skills will help you succeed across teams. 

Why you should join Thule 

At Thule, collaboration, curiosity, and knowledge sharing are at the core of our work culture. You will be part of a team passionate about our products and the outdoors, contributing to a positive, fun, and dynamic work environment. Everyone at Thule has the opportunity to shape the way we work and make a meaningful impact. 

Hiring Process 

We are looking forward to hearing from you! Apply by submitting your application and resumé through “apply for position” at our Thule Career Site. Last day for applying is July 31, 2026. 

Due to summer holiday, we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that, so all candidates will receive updates after the deadline. Kindly note that we do not accept applications via email. 

For questions, please contact the Talent Acquisition Partner responsible, Oscar Persson, at oscar.persson@thule.com. 

We look forward to hearing from you! 

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts).

Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2025, sales amounted to SEK 10,4 billion.

www.thulegroup.com